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Up Next: Episode 07

Helen Kirkum

Helen Kirkum is stitching together both the remnants of shoes and a distinctive new look. The “sneaker collagist” achieves more than a mere recycling job; her creatively customized sneakers have already led to her teaming up with Adidas’ MakerLab project, for her individual take on the Campus 80 silhouette.

Up Next: Episode 05

Sam Monaghan

Experimenting with dyes and pushing the line between art and fashion Samuel Monaghan is Creative Director of Second Best. We sat down with Monaghan to hear how his work has been shaped by his northern heritage and adopting the mentality of the hardcore scene.

Up Next: Episode 02

Cass Hirst

Cass Hirst has carved himself an artistic niche, revamping Air Force 1s for A$AP Rocky, Virgil Abloh, Playboi Carti, and more. Watch him discuss his journey, motivations and how he used his brain scan as a stencil for his work.

Up Next: Episode 01

Adam Jones

Talented young fashion designer Adam Jones is breaking into the industry with his pub-aesthetic styles. Self-described as ‘the British take on wabi-sabi’ for its appreciation of the imperfect, his work has been a hit with the likes of Neneh Cherry.

An Interview: Episode 02

John Pearse

Soho tailor John Pearse was at the heart of London’s swinging 60s scene, working from the eminent boutique store ‘Granny Takes a Trip’. With his combination of traditional tailoring techniques and psychedelic styles, Pearse has fitted some of the most eminent figures in the art world.

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OIBOY’s celebration of day-to-day Britain

Clothing brand OIBOY has grown from an idea in a pub to being showcased at London Fashion Week. whynow caught up with co-founder Dylan Hartigan to mull over the venture's successes and plans for the future.

John Pearse

John Pearse is London's most culturally significant tailor still cutting. We sat down with him in his Soho studio on Meard Street.

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