Fashion Archives - whynow


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Decades: Episode 10

Zandra Rhodes

Dame Zandra Rhodes burst onto the scene in the late 60s with her eye-catching textiles and flair for fashion. From pleated frocks for rock stars, to royal engagement gowns, the Princess of Punk looks back at the years 1967 - 1977.
Up Next: SO2 EP04

Edie Ashley

Fashion designer Edie Ashley’s fascinated by found materials and rescued fabric, and lockdown hasn’t slowed her down; she’s bursting with ideas and longing to be bored.
Up Next: SO2 EP03

Daisy May Collingridge

Daisy Collingridge reimagines the human form with elements of fantasy to create bulbous, yet endearing bodysuits. The artist introduces the whole squishy family and explains how, to her, naked is beautiful in all forms.
WITH INDIA: Episode 01


Tie-dying with India. Want to stay creative in quarantine? India Witzand shows you how to refresh your wardrobe with her step-by-step guide to tie-dye.
Decades: Episode 07

Sam McKnight

Celebrated hair stylist Sam McKnight takes us on a fashionable retrospect of the coiffures and culture of the 90s. The ‘hairdresser of all hairdressers’ has styled the likes of Kate Moss, Lady Gaga and notably clipped an iconic look upon the locks of Princess Diana. Here he looks back for whynow’s ‘Decades’ series.
Up Next: Episode 07

Helen Kirkum

Helen Kirkum is stitching together both the remnants of shoes and a distinctive new look. The “sneaker collagist” achieves more than a mere recycling job; her creatively customized sneakers have already led to her teaming up with Adidas’ MakerLab project, for her individual take on the Campus 80 silhouette.
Up Next: Episode 02

Cass Hirst

Cass Hirst has carved himself an artistic niche, revamping Air Force 1s for A$AP Rocky, Virgil Abloh, Playboi Carti, and more. Watch him discuss his journey, motivations and how he used his brain scan as a stencil for his work.
Up Next: Episode 01

Adam Jones

Talented young fashion designer Adam Jones is breaking into the industry with his pub-aesthetic styles. Self-described as ‘the British take on wabi-sabi’ for its appreciation of the imperfect, his work has been a hit with the likes of Neneh Cherry.
An Interview: Episode 02

John Pearse

Soho tailor John Pearse was at the heart of London’s swinging 60s scene, working from the eminent boutique store ‘Granny Takes a Trip’. With his combination of traditional tailoring techniques and psychedelic styles, Pearse has fitted some of the most eminent figures in the art world.


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Rat & Boa: The brand evoking irresistible feminine appeal

We spoke with Valentina Muntoni of Rat & Boa, which she and her friend Stephanie Cara Bennett founded in 2015, regarding their cult status, celebrity following, and their creative vision – by women, for women. Rat & Boa is favoured by the likes of Rosie Huntington Whitely, Kendall Jenner and Emily Ratajkowski.

We should all be wearing trash, full stop. – Kristi Kruser interview

NYC-based artist and stylist Kristi Kruser is the interdisciplinary trash queen fighting a culture that, in her words, “delineates everything as disposable.” Having been mentored by various kinds of image makers and producers before settling into fashion styling, she fearlessly questions mainstream understanding of materiality.

AR Beauty: In Conversation with Teresa Fogolari

We spoke to the creator of several iconic Instagram face-filters about the way that the strive for social media fame seems to have killed the diversity of face-filters that we’re living for in lockdown — and how Instagram's decision to remove plastic surgery filters may have contributed.

Upcycling and Escapism with 3am Eternal

“For us, a sustainable business model is one which does not generate waste — one which focuses on using existing resources and materials, operates self-sufficiently, and sells direct-to-customer.”

OIBOY’s celebration of day-to-day Britain

Clothing brand OIBOY has grown from an idea in a pub to being showcased at London Fashion Week. whynow caught up with co-founder Dylan Hartigan to mull over the venture's successes and plans for the future.

John Pearse

John Pearse is London's most culturally significant tailor still cutting. We sat down with him in his Soho studio on Meard Street.

Rampa  They Will Be