Fashion

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Sam Nowell

Sam Nowell is a Northern Powerhouse. We caught up with the 23 year old designer for a chat about Manchester, collaborating with Selfridges, and designing buildings made from beer towels.

Corbin Shaw

Corbin Shaw

Good Sheffield lad, Corbin Shaw embroiders football flags with pithy phrases like ‘We Need To Talk About Our Feelings’ and 'Loverboy'. Inspired by his Harthill upbringing, his relationship with his Dad, and Pulp’s Common People, the 22-year-old is breaking boundaries and challenging class assumptions.

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Ellen Rock

Ellen Rock fuses traditional craft with bold mark-making in her bespoke prints. The textile designer shares the value of handcrafted techniques, and tells us why she loves collaborating with creatives from across the globe.

Zandra Rhodes

Dame Zandra Rhodes burst onto the scene in the late 60s with her eye-catching textiles and flair for fashion. From pleated frocks for rock stars, to royal engagement gowns, the Princess of Punk looks back at the years 1967 - 1977.

Edie Ashley

Edie Ashley

Fashion designer Edie Ashley’s fascinated by found materials and rescued fabric, and lockdown hasn’t slowed her down; she’s bursting with ideas and longing to be bored.

Daisy May Collingridge

Daisy May Collingridge

Daisy Collingridge reimagines the human form with elements of fantasy to create bulbous, yet endearing bodysuits. The artist introduces the whole squishy family and explains how, to her, naked is beautiful in all forms.

Tie-dying

Tie-dying with India. Want to stay creative in quarantine? India Witzand shows you how to refresh your wardrobe with her step-by-step guide to tie-dye.

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Sam McKnight

Celebrated hair stylist Sam McKnight takes us on a fashionable retrospect of the coiffures and culture of the 90s. The ‘hairdresser of all hairdressers’ has styled the likes of Kate Moss, Lady Gaga and notably clipped an iconic look upon the locks of Princess Diana. Here he looks back for whynow’s ‘Decades’ series.

Helen Kirkum

Helen Kirkum

Helen Kirkum is stitching together both the remnants of shoes and a distinctive new look. The “sneaker collagist” achieves more than a mere recycling job; her creatively customized sneakers have already led to her teaming up with Adidas’ MakerLab project, for her individual take on the Campus 80 silhouette.

Cass Hirst

Cass Hirst

Cass Hirst has carved himself an artistic niche, revamping Air Force 1s for A$AP Rocky, Virgil Abloh, Playboi Carti, and more. Watch him discuss his journey, motivations and how he used his brain scan as a stencil for his work.

Adam Jones

Adam Jones

Talented young fashion designer Adam Jones is breaking into the industry with his pub-aesthetic styles. Self-described as ‘the British take on wabi-sabi’ for its appreciation of the imperfect, his work has been a hit with the likes of Neneh Cherry.

John Pearse

John Pearse

Soho tailor John Pearse was at the heart of London’s swinging 60s scene, working from the eminent boutique store ‘Granny Takes a Trip’. With his combination of traditional tailoring techniques and psychedelic styles, Pearse has fitted some of the most eminent figures in the art world.