Fashion Archives - whynow


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Decades: Episode 08

Sam McKnight

Celebrated hair stylist Sam McKnight takes us on a fashionable retrospect of the coiffures and culture of the 90s. The ‘hairdresser of all hairdressers’ has styled the likes of Kate Moss, Lady Gaga and notably clipped an iconic look upon the locks of Princess Diana. Here he looks back for whynow’s ‘Decades’ series.
Up Next: Episode 07

Helen Kirkum

Helen Kirkum is stitching together both the remnants of shoes and a distinctive new look. The “sneaker collagist” achieves more than a mere recycling job; her creatively customized sneakers have already led to her teaming up with Adidas’ MakerLab project, for her individual take on the Campus 80 silhouette.
Up Next: Episode 02

Cass Hirst

Cass Hirst has carved himself an artistic niche, revamping Air Force 1s for A$AP Rocky, Virgil Abloh, Playboi Carti, and more. Watch him discuss his journey, motivations and how he used his brain scan as a stencil for his work.
Up Next: Episode 01

Adam Jones

Talented young fashion designer Adam Jones is breaking into the industry with his pub-aesthetic styles. Self-described as ‘the British take on wabi-sabi’ for its appreciation of the imperfect, his work has been a hit with the likes of Neneh Cherry.
An Interview: Episode 02

John Pearse

Soho tailor John Pearse was at the heart of London’s swinging 60s scene, working from the eminent boutique store ‘Granny Takes a Trip’. With his combination of traditional tailoring techniques and psychedelic styles, Pearse has fitted some of the most eminent figures in the art world.


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Rethinking #WFH: Design in a Pandemic

We spoke to three London-based emerging designers who are re-shuffling their work and lifestyles around the new social distancing and quarantine regulations associated with COVID-19.

Upcycling and Escapism with 3am Eternal

“For us, a sustainable business model is one which does not generate waste — one which focuses on using existing resources and materials, operates self-sufficiently, and sells direct-to-customer.”

OIBOY’s celebration of day-to-day Britain

Clothing brand OIBOY has grown from an idea in a pub to being showcased at London Fashion Week. whynow caught up with co-founder Dylan Hartigan to mull over the venture's successes and plans for the future.

John Pearse

John Pearse is London's most culturally significant tailor still cutting. We sat down with him in his Soho studio on Meard Street.

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