whynow is excited to partner with Spinnup, Universal Music’s DIY distribution service for independent artists that has helped over 100 artists sign to Universal Music labels like Island Records, Virgin, Polydor and Caroline.

Both sharing a passion for championing emerging talent we have joined forces to bring you whynow x Spinnup Frontiers; a monthly show highlighting an exciting up-and-coming musician from Spinnup each episode, chatting to host Scarlett O'Malley about their music, industry insights and creative processes. In our premier show Scarlett chats to pop powerhouse in the making, Lleo about her raw poignant mental health bop 'Bipolar', Lleo’s musical influences from Michael Jackson to Lady Gaga, her writing and producing process and how she would describe her sound to an alien in just three words!