Holly Humberstone shares Tokyo-inspired video for ‘Elvis Impersonators’

Join Holly Humberstone as she wanders through Tokyo in her new video for 'Elvis Impersonators'.

Holly Humberstone Elvis Impersonators

Fresh off the success of her critically acclaimed debut album, Paint My Bedroom Black, Holly Humberstone is back, taking her talent to the bustling streets of Tokyo.

The Grantham-born singer-songwriter just dropped a visually stunning video for her track ‘Elvis Impersonators’, filmed in the heart of Japan’s vibrant capital. Check it out below…

Collaborating with local director Hiroshi, whom she discovered on Instagram, Holly immerses us in her favourite city, exploring the neon-lit districts of Shinjuku, Harajuku, and Shibuya. The video is a nod to cinematic classics like Lost In Translation, complete with an ethereal and grounded visual style, perfectly complementing Holly’s poignant lyrics.

Speaking of the experience, Holly says, “Japan is one of my favourite places in the world. My sister now lives there so it was amazing to visit for Summer Sonic this year. We thought it would be fun to film a video for Elvis Impersonators. I hope you fall in love with Tokyo as much as I did whilst filming this!”

The song is a testament to Holly’s journey and growth, blending her raw lyricism with mesmeric guitar lines. “…with the windows down I am reborn,” she sings in the title track, a declaration of renewal and reawakening. Her personal universe is as vivid and evocative as ever, with Holly stating, “My favourite artists create work that magics up an entirely new universe. That’s what I want to do with my debut album and live shows.”

READ MORE: ★★★★☆ Paint My Bedroom Black review | Holly Humberstone delivers a fiercely confident debut

With the successful release of Paint My Bedroom Black, Holly Humberstone has proven herself a force to be reckoned with in the alternative pop scene. Her unapologetically honest storytelling and her ability to create rich, immersive soundscapes have earned her enormous praise.

Holly’s journey from her parent’s piano in Grantham to the international stage is a story of transformation and self-discovery. Her music, deeply personal and reflective, resonates with listeners worldwide, making her one of the most exciting artists of her generation.

READ MORE: Tokyo, 1970, Nighttime | Capturing the rise of Bubble-era Japan

As she gears up for her extensive UK and European tour in Spring 2023, including a headline show at London’s Eventim Apollo on 13th March 2024, fans can expect an electrifying live experience that brings Holly’s unique world to life. Her ability to capture moments with such intimacy and clarity in her songwriting and visuals continues to set her apart as an artist of remarkable depth and authenticity.



Credit: Press

13 Feb Trabendo Paris
14 Feb Melkweg MAX Amsterdam
16 Feb DR Studie 2 Copenhagen
17 Feb Fryshuset (Klubben Stockholm
18 Feb Knust Hambury
20 Feb Hole44 Berlin
21 Feb MeetFactory Prague
22 Feb Simmcity Vienna
24 Feb Strom Munich
25 Feb Mascotte Zurich
27 Feb Rockhal Luxembourg
28 Feb Gebäude 9 Cologne
29 Feb Trix Hall Antwerp
8 March Albert Hall Manchester
9 March Queen’s Hall Edinburgh
10 March The Engine Shed Lincoln
12 March O2 Academy Leicester
13 March Eventim Apollo London
15 March Beacon Bristol
16 March Academy Dublin

Keep up to date with the best in UK music by following us on Instagram: @whynowworld and on Twitter/X: @whynowworld

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