The year is 2031 and Fake Drake has just registered his fourteenth number-one single. It surpasses the tally set by Real Drake back in 2024 when he released his final album, From Ghosting to Ghosted. Despite that album’s success – with many considering its subliminal anti-AI message to be one of the greatest protest albums in history – Real Drake’s warnings were not heeded. The music industry is now dominated by artificial intelligence. As most of the world fooled around with the new technology in the early 2020s, record executive Scooter Braun was developing a machine learning programme to clone every major artist’s voice. He soon became the richest man in the world, creating singers from scratch and cloning existing ones. Braun is now planning a bid for the White House after a successful two years as the mayor of Los Angeles. Fake Drake is just one of the artificial intelligence-generated musicians topping the charts these days. Next Weeknd, Florence The Machine and USB40 are among the other voices dominating music. Kanye West, meanwhile, has seen his career resurrected, rebranding as ‘K’. Separated from his politics by a draconian songwriting team, West is one of the few musicians who remains an outspoken supporter of AI technology.

It’s all rather dystopian, I admit. The Scooter Braun for President is a leap, but otherwise, it’s not wholly far-fetched. The comments from industry experts in response to the success of ‘Heart On My Sleeve’ shows how fearful they are of artificial intelligence technology. Universal Music Group’s Vice President, Michael Nash, said the rise of AI could be a “calamity”, continuing: “In all of AI’s various utilisations, promoting artists’ interests is paramount. Central to that overriding philosophy is our belief that unless creators are respected and fairly compensated when their works are exploited to train AI, the world’s creators will suffer widespread and lasting harm.”

Drake and The Weeknd
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Young Guru, the longtime engineer of Jay-Z, said “we have to add the voice to law” in response to Jay’s voice featuring on a number of AI-generated tracks. “On one hand I’m well aware that you can’t stop technology,” he explained. “Once the genie is out of the box you can put him back in. On the other hand we have to protect the rights of the artist. Not only artists but everyone in society. … People (are not) able to take your name, image and likeness without permission. We have to add the voice to this law.”

Some are comparing how artificial intelligence could change music, much like Napster did at the turn of the century (Photo by Spencer Platt/Newsmakers)
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The group has outlined seven principles for best practice regarding and “stress that copyright protection should only be afforded to music created by humans.” “It’s crucial that we get this right early on so we don’t risk losing the artistic magic that only humans can create,” said Harvey Mason Jr., CEO of the Recording Academy. The fear is not just around artistry and originality but also with piracy. Speaking to The Telegraph, Nick Stewart, chief executive of TCAT, a tech company that deals with music piracy, said: “AI is clearly one of the most serious threats to hit the music business in terms of piracy for a very long time.” UMG’s Nash also warned of “similarities being drawn between AI’s rise and the rise of Napster and unlicensed music-sharing over 20 years ago.” Rolling Stone magazine echoed this, predicting AI could be the “largest disruptor to the music industry since digital downloads.”