Tell us a bit about yourself, your background and what you do.
I’m a digital designer based in London, specialising in graphic design, image-making and animation, and founder of digital platform SENSERGY. I graduated from LCF with a degree in Creative Direction for Fashion, where I created SENSERGY in my final year at University and kept it going ever since.
I’ve always been influenced by innovation and futuristic artworks, and have always found a way to incorporate these elements into my work. I aspire to be a creative director so I can implement my ideas and creativity into projects to make a difference within the fashion industry.
I’ve always been influenced by innovation and futuristic artworks, and have always found a way to incorporate these elements into my work
What is SENSERGY? What fashion projects and creatives has it platformed?
SENSERGY is a platform concerned with today’s hybrid-reality in art and fashion. We have worked with brands, artists and establishments to bring our message to life over the past year. The journey began when we were asked by the British Fashion Council to display an interactive experience in the Discovery LAB for SS20 London Fashion Week Men’s, where we displayed our digital exhibition, ‘Physicalising the Digital.’
This led to a collaboration with London-based fashion designer Sinead Gorey, in which we took over the Discovery LAB at 180 the Strand in September 2019. Sinead showed her SS20 collection and SENSERGY accompanied with a bespoke Face Filter, 3D Motion Graphics and VR experience. SENSERGY has since been working on live briefs within the fashion industry, one in particular was ‘Playstation Playable x AGR.’
We created Avatar characters wearing AGR clothes, which were made into animations displayed on social media and on billboards around East London. We work with and support many up-and-coming digital artists, and use our platform to exhibit their artworks.
I feel empowered and supported by the industry, more than ever before. However, it is super important to support others, to build a community around you
You work a lot with the fxmale body, especially in SENSERGY projects like Digi-Bot. How do you view the relationship between gender and technology?
I worked with 3D artist Sai Aya on a project called ‘Digi-Bot.’ The inspiration behind the project was empowering fxmale artists within the industry and representing them as robotic, strong, creative individuals. As a female artist, I feel empowered and supported by the industry, more than ever before. However, it is super important to support others, to build a community around you, stay connected, stay friendly and continue to collaborate and share your ideas.
A huge reason as to why I feel so supported is because I’ve supported other people. I think the relationship between gender and technology is forever evolving; the relationship is dynamic and more diverse than ever before, where the digital realm gives the female body a place to flourish. But we must stay supportive to each other. Often, we become trapped in an online space which is both intangible and frequently warped.
We spend endless time behind screens — I sometimes wish we collectively took a step back and put all of our energy and time that we spend online into the real world. I would love to see more of the body and technology complimenting each other physically.
I sometimes wish we collectively took a step back and put all of our energy and time that we spend online into the real world
What does AR Beauty mean, especially given the context of the face-filter fad? What consequences have we seen as a result of incorporating augmented reality into our own self-improvement ventures, especially those regarding our appearance and physical characteristics?
Technology today has allowed us to portray our individual identities in an extremely free way. We are able to express ourselves using tech such as Face Filters, where we can be anyone we want to. However, it is arguably straining today’s youth culture, and redefining today’s beauty stands in the real world.
Which collaboration(s) has been the most memorable or have you enjoyed most?
Working with Sinead Gorey during Fashion Week has definitely been the most memorable. Collaborating with such a talented designer has brought a whole new perspective to my work. The way our two very different artistic worlds collided to form a unique collaboration is an experience I’ll never forget. It is always memorable when you collaborate with someone whose work compliments yours in the best way.