
Rising alternative artist Ratbag has unveiled her latest single, ‘Look What You’re Doing to Me,’ a track that lays bare the chaos and allure of love. Accompanied by a gothic-inspired music video, the single marks another step in Ratbag’s evolution as one of the most original voices in alternative music.
‘Look What You’re Doing to Me’ captures the all-consuming nature of romance, pairing orchestral drama with clattering percussion. Singing, “If you ask nice, I’d give you my eyes / we kiss twice a piece of me dies / do you see what you’re doing to me?” Ratbag taps into the overwhelming intensity of surrendering yourself to someone else.
The video builds on this theme, placing Ratbag in the thrall of a vampiric lover. The gothic visuals provide a rich metaphor for the addictive and destructive qualities of such relationships. Reflecting on the track, Ratbag said, “It’s all about that intense feeling of falling apart as you fall into love. When you completely lose control of your heart. And that is the best kind of love, I think.”
Since her 2023 debut EP ‘why aren’t you laughing?’ Ratbag has gained recognition for her distinctive mix of shoegaze, grunge, and art-pop. The EP introduced listeners to a bold and theatrical world where music and visual art collide. The project earned widespread acclaim from tastemakers including Zane Lowe, 6Music, and Radio X, with media outlets like Dazed, NME, and Kerrang! championing her innovative approach.
Following last year’s tracks ‘pinky boy’ and ‘pinky girl,’, Ratbag played her first shows in Australia and New Zealand. These gigs confirmed her growing reputation as an artist with an alluring vision and presence. With more new tunes and tour dates planned for 2025, ‘Look What You’re Doing to Me’ is another engrossing episode in Ratbag’s creative odyssey.
Editors’ Picks
- ‘The music industry can be so ridiculous with all its egos and drama, and we wanted to poke fun at that.’ | Divorce interviewed
Nottingham’s Divorce reflect on messy demos, moving cities, and poking fun at the music industry in their debut album, Drive to Goldenhammer. - ‘It’s like a butterfly effect; one thing leads to another, and suddenly you’re doing something completely new.’ | CVC interviewed
CVC share insights into their musical journey, the shift from rock to synth-heavy sounds, and what it’s like to return to Cardiff for their biggest show yet. - ‘We were living the dream on a tour bus that was a travelling pub.’ | The Twang interviewed
Once crowned heirs to Oasis’ throne, The Twang embrace their legacy, with a remastered Jewellery Quarter and new music on the horizon. - ‘Something extraordinary happened that night – the music felt like it was coming through the roof.’ | Spiritualized interviewed
Jason Pierce reflects on 30 years of Pure Phase by Spiritualized, revisiting its dual-mix magic, and shares why recreating its energy today feels impossible. - ‘Everyone’s looking over their shoulder, worrying about being judged, but being young should be about making mistakes.’ Bilk’s Sol Abrahams interviewed
Bilk’s Sol Abrahams talks about the pressures of modern youth, social media’s influence, and how Essex, Drugs and Rock and Roll reflects a generation on the edge.
Keep up to date with the best in UK music by following us on Instagram: @whynowworld and on Twitter/X: @whynowworld