The Royal Academy of Arts has announced new plans to appeal to a younger audience, including half-priced exhibition tickets for all aged 25 and under.
On top of the discounted tickets, the RA has extended the age range of its ‘Young Friends’ membership scheme to 35, and reintroduced late openings on Friday evenings, with the museum set to stay open until 9pm from October 7.
The new ticket scheme, called ‘25 & Under’, provides half-price access to all of the RAs upcoming exhibitions, including William Kentridge and Making Modernism: Paula Modersohn-Becker, Käthe Kollwitz, Gabriele Münter and Marianne Werefkin.
Exhibitions remain free for all visitors under the age of 16.
Are you 25 or under? Go halves with us.
— Royal Academy (@royalacademy) September 22, 2022
The cost of the Young Friends membership starts at £65 and gives free, unlimited access to the RA exhibitions. Other benefits include priority access, preview days, the ability to bring a family member as a guest, and a 10 per cent discount in the RA Shop.
The extended Friday opening hours allows visitors longer access to the museum’s free displays, collection, bars, restaurants and shops, as well as exhibitions.
Axel Rüger, Secretary and Chief Executive of the Royal Academy of Arts, said: ‘We are delighted to be able to offer new ways into the RA especially designed for a younger audience. With an exceptional autumn exhibition programme and longer opening hours, we look forward to welcoming new visitors.’