{"id":186352,"date":"2022-05-25T13:59:09","date_gmt":"2022-05-25T13:59:09","guid":{"rendered":"https:\/\/whynow.co.uk\/?page_id=186352"},"modified":"2023-10-31T16:28:55","modified_gmt":"2023-10-31T16:28:55","slug":"pitching-guidelines","status":"publish","type":"page","link":"https:\/\/whynow.co.uk\/pitching-guidelines","title":{"rendered":"Pitching Guidelines"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><b>What is<\/b> <b><i>whynow<\/i><\/b><b>?<\/b><\/span><\/p>\n<p><strong>whynow<\/strong> is your go-to digital music magazine and production studio, always on the hunt for killer features, in-depth interviews, compelling stories, and insightful reviews.<\/p>\n<p><span style=\"text-decoration: underline;\"><b>What\u2019s in a pitch email?<\/b><\/span><\/p>\n<ul>\n<li><b>Keep your email brief.<\/b><span style=\"font-weight: 400;\"> Put \u2018Pitch\u2019 in the subject line. Try and be catchy!<br \/>\n<\/span><\/li>\n<li><b>Tell us about you.<\/b><span style=\"font-weight: 400;\"> Who are you? Why should you write this? Can we see some of your work?\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Why should we run it? <\/b><span style=\"font-weight: 400;\">Is it because of an anniversary? A news article? A personal piece you\u2019ve been researching? Do check if anyone else has already done it!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Why are you the person to write it<\/b><span style=\"font-weight: 400;\">? And what can you bring to it that somebody else couldn\u2019t?<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Be concise.<\/b><span style=\"font-weight: 400;\"> Aim for pitches to be 100-150 words in length. We\u2019ll follow up if we need more detail.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do you have or need talent access?<\/b><span style=\"font-weight: 400;\"> Who can you get? Or would you need us to help? This is not a deal breaker. Just try not to promise someone if you can\u2019t get them!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Details.<\/b><span style=\"font-weight: 400;\"> Do you have an idea when you can submit? What the word count is likely to be?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, do proof check your pitch. You\u2019d be surprised how many people don\u2019t!<\/span><\/p>\n<p>Tip: Be sure to check Google Trends, Twitter\/X Trends, and surf around for the hot topics of the day\/week. Do you have a hot take on goings-on in arts and culture? We want to hear about it!<\/p>\n<p><b>Music<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Features, interviews and reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When pitching for interviews and reviews especially, look for acts who are either high profile or those upcoming who deserve a light shining on them. If you find the best upcomers, all the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also consider both incredible stories that are surprising or even unbelievable in some way (ones that make you say, \u201cyou\u2019ll never guess what\u201d type story).<\/span><\/p>\n<p><b>Comment and Long Read<\/b><\/p>\n<p>We\u2019re all about genuine, gripping tales. Profiles, essays, and investigations are welcome. We\u2019re not interested in culture wars; we want stories that resonate.<\/p>\n<p>And hey, don&#8217;t shy away from a bit of humour or light-hearted commentary. If you have a unique column idea, pitch away.<\/p>\n<p><span style=\"text-decoration: underline;\"><b>Rates<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We pay \u00a350-\u00a3120 for the vast majority of pieces. Reviews are at the \u00a350 end of the scale for 350-word pieces. That said, we have a growing collection of projects, so feel free to pitch something that doesn&#8217;t necessarily fall within those prices, but please be upfront about that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Email<\/strong>: editors@whynow.co.uk<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is whynow? whynow is your go-to digital music magazine and production studio, always on the hunt for killer features, in-depth interviews, compelling stories, and insightful reviews. What\u2019s in a pitch email? Keep your email brief. Put \u2018Pitch\u2019 in the subject line. Try and be catchy! Tell us about you. Who are you? Why should <a href=\"https:\/\/whynow.co.uk\/pitching-guidelines\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Pitching Guidelines<\/span><\/a><\/p>\n","protected":false},"author":139,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pitching Guidelines - whynow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whynow.co.uk\/pitching-guidelines\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitching Guidelines\" \/>\n<meta property=\"og:description\" content=\"What is whynow? whynow is your go-to digital music magazine and production studio, always on the hunt for killer features, in-depth interviews, compelling stories, and insightful reviews. 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