Massive Attack have received a PETA Award in recognition of their long-standing commitment to environmentally conscious live shows.
The Bristol band have been singled out for their efforts to reduce the environmental impact of touring, particularly through the promotion of plant-based catering at large-scale concerts. Their approach has already influenced venues, promoters and audiences across the UK.
Earlier this year, Massive Attack played Manchester’s Co-Op Live and successfully encouraged the arena to switch to a fully vegan food offering for the night. It marked the first time Britain’s largest indoor arena had operated with an entirely plant-based menu.
That move followed the band’s Act 1.5 show in Bristol last year, which set a new world record for low-carbon live events. Scientists estimated that food-related emissions at the show were reduced by 89 percent compared with standard concert catering. By comparison, animal agriculture is estimated to account for roughly one-fifth of all human-generated greenhouse gas emissions.
In recognition of this work, Massive Attack have now been awarded PETA’s Hit the Right Beat for Animals & The Planet Award.
“By championing plant-powered meals, Massive Attack is pushing its legions of fans, other artists, and even entire stadiums to face the music that the meat, egg, and dairy industries are decimating the environment,” said PETA Vice President of Programmes Elisa Allen. “PETA is delighted to recognise Massive Attack for showing everyone that being an angel for animals and the planet is as easy as choosing delicious vegan fare.”
The award adds to a growing list of ways Massive Attack have used their platform to challenge industry norms, mixing music, politics and environmental responsibility in a way few arena-level acts have attempted.
