Get every story that matters in the arts, and discover the latest emerging talent.
whynow is a new platform which tells personal, powerful, and positive stories.
We are a team of creatives that work across videos, podcasts, music and journalism to bring you new British stories.
It's not just about what we do, its about why we do it.
whynow? because we're fans too.Free trial
Free selection of videos
from our watch category
Ziad Kaki’s vibrant canvases depict enigmatic figures in intriguing compositions. In the latest episode of UpNext, the Saudi Arabian artist describes how moving to London unleashed his creativity and helped him develop his style.
Koby Martin’s arresting canvases are saturated with emotion. He paints his life experiences, confronting difficult subject matter head on, including leaving Ghana as a teenager and the death of his father.
Millie Suu Kyi’s ceramics and illustrations depict personality traits through playful characters and vivid scenes, inspired by childhood nostalgia. In episode three of Open House, she shows us how lockdown is shaping her work, and shares her hopes for the future of the arts.
Free selection of articles
from our read category
Browse our growing library of videos, articles and audio any time on your laptop or iPhone.
Stay up to date
Hear first about the newest upcoming artists and where to find their work.
Collaborate with us
We are always looking for artists, creators and appreciators to help us tell stories.