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Get every story that matters in the arts, and discover the latest emerging talent.

whynow is a new platform which tells personal, powerful, and positive stories.

We are a team of creatives that work across videos, podcasts, music and journalism to bring you new British stories.

It's not just about what we do, its about why we do it.

whynow? because we're fans too.

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Browse our growing library of videos, articles and audio any time on your laptop or iPhone.

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Hear first about the newest upcoming artists and where to find their work.

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We are always looking for artists, creators and appreciators to help us tell stories.

Rampa  They Will Be