According to some rather nifty reporting from Business Insider, TikTok’s Beijing-based parent company ByteDance filed a trademark application in May with the US Patent and Trademark Office for “TikTok Music”.
The plans apply to a variety of goods and will allow users to “purchase, play, share, download music, songs, albums, lyrics” through a mobile app.
Other uses of the app reportedly allow people to “live stream audio and video,” to “edit and upload photographs as the cover of playlists” and to “comment on music, songs, and albums.”
The trademark application for “TikTok Music” was first submitted in Australia in November last year, before being filed in the US on 9 May.
ByteDance already have a workable blueprint to follow through with such plans. In March 2020, the company launched the freemium music app Resso, which has been promoted as the “world’s first social music streaming app”. As of last November, Resso boasted more than 40 million users across Brazil, India and Indonesia, the only regions where it’s available.
That said, it’s not yet clear whether ByteDance plan to release something entirely new or follow the Resso model. Regardless, TikTok quite clearly have a massive base of users from which to promote any new streaming service.
In Brazil, ByteDance capitalised on this by adding a button that takes TikTok users over to the Resso app, according to The Information. With over a billion active TikTok users currently around the globe, Spotify and Apple Music will be watching over their shoulders for something that’s just a matter of time. Tick tock…