H&M makes decision on ‘trash’ Justin Bieber collection

H&M has made the decision to pull its Justin Bieber-inspired collection, after the singer branded the products “trash” and said he had not approved the items.

Justin Bieber H&M

Bieber-themed T-shirts, jumpers, tote bags and phone accessories were all part of the H&M collection.

Yesterday, the 28-year old star took to Instagram to urge people not to buy any of it, saying H&M had not been granted his approval or permission.

In response, H&M maintained that all proper procedures were followed, but have still decided to axe the collection. 

justin bieber H&M instagram

Credit: @justinbieber/Instagram

“As with all other licensed products and partnerships, H&M followed proper approval procedures,” a spokesperson said.

“But out of respect for the collaboration and Justin Bieber we have removed the garments from our stores and online.”

Bieber had written in an Instagram story: “The H&M Merch they made out of me is trash and I didn’t approve it. Don’t buy it. I didn’t approve any of the merch collection that they put up at H&M.

“All without my permission and approval. I wouldn’t buy it if I were you.”

Bieber has not commented since H&M pulled the collection.


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