Fashion

is supreme still cool

Is Supreme still cool?

Once upon a time, the brand seemed untouchable, but is Supreme cool now? Where did all that hype go? We ask the people still buying it.

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Sam McKnight

Celebrated hair stylist Sam McKnight takes us on a fashionable retrospect of the coiffures and culture of the 90s. The ‘hairdresser of all hairdressers’ has styled the likes of Kate Moss, Lady Gaga and notably clipped an iconic look upon the locks of Princess Diana. Here he looks back for whynow’s ‘Decades’ series.

orange jacket

Alma Rosaz

In Episode 4 of Make Me a Model, we join fashion photographer, Alma Rosaz, fresh of the back of the Adidas Gardening Club Campaign with Alan Titchmarsh. Expect some bold looks.