The motivational new track relays some of the life lessons the singer has picked up from his journey in becoming an artist – such experiences which are the bedrock of his forthcoming project.
Life, Love & Upsets arrives 7 June via FRTYFVE, which will be midway through a UK tour that includes a not-to-be-missed night at London’s Electric Ballroom.
Speaking about his latest track and its words of encouragement, Mackenzy has explained: “‘Don’t Quit Trying’ is basically a song about being persistent and not giving up on what you’re working towards.
“Whether that’s a career choice, trying to learn something new, beating a PB or just anything you’re trying to achieve, it’s just a little reminder to myself and whoever might need to hear it, not to quit trying at whatever it is they’re going for.”
Have a listen to the acoustic-backed track via the visualiser below.
The new EP the track derives from will mark the follow-up to the prodigious artist’s No Fixed Abode EP, which dropped in November last year.
Such releases have aided Mackenzy’s 100 million-plus streams online, and helped grow his fanbase to more than a million followers across his socials – an impressive feat considering his debut single arrived a little over three years ago.
The London-based Yorkshireman is now gearing up for a sold-out UK and European tour, which will feature shows across Germany, the UK and more, as well as festival slots at the likes of Reading & Leeds Festival, Frequency and The Great Escape.
See the full list of dates below – and visit the artist’s site here if you fancy your chances on the waiting list.
11th May – The Fulford Arms – York, UK
21st May – Oberkampf (Festival) – Paris, France
23rd May – Paradiso – Amsterdam, Netherlands
24th May – Luxor – Cologne, Germany
25th May – Exil – Zurich, Switzerland
27th May – Strom – Munich, Germany
28th May – Flex – Vienna, Austria
30th May – Hole44 – Berlin, Germany
31st May – Kent Club – Hamburg, Germany
3rd June – Academy Green Room – Dublin, Ireland
4th June – Band on the Wall – Manchester, UK
5th June – King Tuts – Glasgow, UK
7th June – Electric Ballroom – London, UK
