When I got my British citizenship nearly two years ago, in a mandatory ceremony in front of a giant Union Jack and a portrait of the Queen, I thought I’d got to grips with this country. I’ve lived here long enough to say sorry for things that aren’t my fault. I love talking about the weather. But there are some things you simply have to start from childhood to understand. One of those things is Lemsip. Lemsip, the cold and flu remedy you mix with hot water and drink, came into my life like it does for many foreigners — by dating a native Brit. It’s a sobering experience: you come to the country that built an empire and expect them to know how to do things, only to one day encounter one of their countrymen or women sniffling in bed, nursing a mug reeking of fake flavouring and artificial sweetener. They will lie there and proudly, nasally, claim this is the cure for the common cold. Suggestions to just take some pills with a cup of tea are not welcome, I’ve learned. But after some research, I now accept that Lemsip is more than the sum of its parts. Brits are raised on Lemsip, and nostalgia is extremely powerful. And also, there’s stoicism in suffering before getting your reward, which is a core British trait. “I suppose on balance it’s not a nice flavour, but it’s very well associated with feeling better,” says Tom, my ex who loves Lemsip so much he takes it on holiday. “You don’t necessarily feel better because of the medicine, but because you have the hot lemony drink in your hands.” Kate’s words are even stronger: “Lemsip is soothing and self-flagellating in equal measures,” she laughs. “It’s an acquired taste — it’s bitter and medicinal, and it almost feels like I’m suffering through it to get to health on the other side, like some sort of restorative potion.” Nicola doesn’t hold any punches: “I think people mostly hate it, but they like to suffer! I find it both disgusting and ineffective, but it’s kind of the only thing you feel you can do.” This country’s devotion to Lemsip crystallised in the frenzied first months of the pandemic when Vice declared: “In times of toil and hardship, we rely on the things that never let us down: family, friends, Lemsip and Peep Show.” Lockdown stockpiling resulted in a Lemsip shortage which has resurfaced every winter since — when things get tough, it seems, the tough like to sip their medicine.
Why are Brits so obsessed with Lemsip?
Is it nostalgia? Or a desire to suffer? Because it’s definitely not the taste. A Scandinavian weighs in on the quirky yellow powder that is Lemsip.
When I got my British citizenship nearly two years ago, in a mandatory ceremony in front of a giant Union Jack and a portrait of the Queen, I thought I’d got to grips with this country. I’ve lived here long enough to say sorry for things that aren’t my fault. I love talking about the weather. But there are some things you simply have to start from childhood to understand. One of those things is Lemsip. Lemsip, the cold and flu remedy you mix with hot water and drink, came into my life like it does for many foreigners — by dating a native Brit. It’s a sobering experience: you come to the country that built an empire and expect them to know how to do things, only to one day encounter one of their countrymen or women sniffling in bed, nursing a mug reeking of fake flavouring and artificial sweetener. They will lie there and proudly, nasally, claim this is the cure for the common cold. Suggestions to just take some pills with a cup of tea are not welcome, I’ve learned. But after some research, I now accept that Lemsip is more than the sum of its parts. Brits are raised on Lemsip, and nostalgia is extremely powerful. And also, there’s stoicism in suffering before getting your reward, which is a core British trait. “I suppose on balance it’s not a nice flavour, but it’s very well associated with feeling better,” says Tom, my ex who loves Lemsip so much he takes it on holiday. “You don’t necessarily feel better because of the medicine, but because you have the hot lemony drink in your hands.” Kate’s words are even stronger: “Lemsip is soothing and self-flagellating in equal measures,” she laughs. “It’s an acquired taste — it’s bitter and medicinal, and it almost feels like I’m suffering through it to get to health on the other side, like some sort of restorative potion.” Nicola doesn’t hold any punches: “I think people mostly hate it, but they like to suffer! I find it both disgusting and ineffective, but it’s kind of the only thing you feel you can do.” This country’s devotion to Lemsip crystallised in the frenzied first months of the pandemic when Vice declared: “In times of toil and hardship, we rely on the things that never let us down: family, friends, Lemsip and Peep Show.” Lockdown stockpiling resulted in a Lemsip shortage which has resurfaced every winter since — when things get tough, it seems, the tough like to sip their medicine.