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What We Do

whynow is a team of creatives who work across video, podcasts, music and journalism to bring you the best stories in the arts.

The Art of Optimism


Spotting the new trends and collectives in the arts world, exploring the latest exhibitions and interviews with emerging and established talent. Everything from sculpture and painting, to specialised fashion and large-scale projects.

whynow?Because there's never been a better time to celebrate the arts and look at the world as optimists.

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Who we work with

Princes's Trust
Universal Music Group
Science Museum Group
Anglo Management