A recent kerfuffle in the world of complaining about technology saw DJ David Guetta use a couple of A.I. websites to clone Eminem. Of course, not all of Eminem, just a few fresh bars that Eminem never spat. Guetta’s description of the process sounds like he created lyrics with current AI cause célèbre ChatGPT, then used a text-to-speech app to turn those lines into a rap. This home-style, deep-fake recording introduced a recent live set, captured on video and tweeted by Guetta himself. Asked about the stunt at the BRIT Awards, the French producer told the BBC, “I’m sure the future of music is in A.I. For sure. There’s no doubt. But as a tool.” Cue a slew of opinion editorials, most ignoring Guetta’s caveat: A.I. is here to stay but as a tool. They included a heartfelt and predictably poetic plea from murder-balladeer Nick Cave, appalled that a fan had used ChatGPT to generate a set of bloodless lyrics in his typical manner.
Whenever there’s a sufficient technological leap, the critical headlines say the sky is falling. First, we clone Eminem. What next? Elvis duets with Michael Ball? New albums from artificial pop stars who have never taken a breath in the real world? Artists dragged from the dead to carry out further work? Frankly, these things are already happening and are not all bad. New technologies aren’t intrinsically good or evil. It’s what we do with them. Let’s start with an observation that several of the naysayers have overlooked. A.I. isn’t just one thing. Even in Guetta’s simple example, there were two processes: the generation of lyrics and the creation of a vocal sample. A.I. is used throughout the industry to tune voices, generate harmonies and clean analogue data daily. A.I. is mainstream and right under our noses.obviously I won’t release this commercially😃
— David Guetta (@davidguetta) February 4, 2023
Artificial life support
Without A.I., there would have been no ABBA Voyage – the acclaimed, computer-generated live return of the Swedish pop legends that cost £140 million to produce. Deep fake technology was used to create digital “ABBAtars” of the veteran band in the sell-out show, allowing it to appear as if they were there in person in their prime. And without A.I., there would have been no Get Back, Peter Jackson’s massively successful documentary using footage shot for the making of The Beatles’ Let It Be. Tools developed for Jackson’s 2018 WWI documentary, They Shall Not Grow Old upscaled existing pictures. New A.I.-powered software was used to separate and clean up the audio for remixing. Giles Martin then used the same tech to revisit and remix The Beatles’ Revolver for a new box set released in October 2022.
The experimental frontier
While these novelties are entertaining, amusing even, particularly given the growing value of legacy acts in the post-analogue industry, new technologies are most interesting at the fringes. One of the names that come up, again and again, is musician and researcher Benoit Carré.
The Lost Tapes of the 27 Club project used A.I. to create new songs that mimicked the work of legendary artists like Jimi Hendrix.
From chaos to creation
Most collaborations between A.I. and musicians currently have a computer researcher working with artists, as was the case with 2022’s Everything Everything album Raw Data Feel. The album blends human and machine music generated with a custom-made system developed by programmer Afroditi Psarra. But as technology evolves, it becomes more accessible. Every producer has their own favourite app to make music, but they all have one thing in common: they support AI plugins. Though most current AI-powered plugins add effects like echo or remove background noise, the number dedicated to generating grooves and tunes is growing. They might best be described as AI composition tools. They have names like “Melodya” and “Scaler”, but most do similar things. They add features that make it easier and faster to create music. Some apps suggest chord progressions and melodies. Some plugins listen to what a producer is playing, then automatically jam along with them, adding bass or drums. Some programs can change a song’s key or tempo as easily and naturally as a real band. A pattern emerges among all these; these apps don’t replace creativity – they enhance it. They suggest bass lines, melodies, and beats in styles and genres of the producer’s choosing. Every note in a song is now editable, and every sound can be swapped for another instrument. Welcome to the future.