Florence Rose shares new single and video ‘In Your Room’

'In Your Room' by Florence Rose is a mesmerising journey into lo-fi dream pop, setting the stage for her mini-album 'My Lust Is My Religion'.

Florence Rose - In Your Room press shot

Emerging alt-pop talent Florence Rose has unveiled her latest single, ‘In Your Room’, a precursor to her eagerly awaited mini-album, My Lust Is My Religion, which will be released this summer. The single, characterised by its gothic vibes and ethereal soundscapes, further cements Florence’s burgeoning reputation in the music industry.

Florence’s unique sound, a blend of trip-hop, alternative, and dream pop, draws inspiration from various musical influences, including Ethel Cain, Lana Del Rey, Goldfrapp, and Massive Attack. Besides her music career, Florence is also known for her work as a model and filmmaker, collaborating with renowned fashion brands like Gucci, Marc Jacobs, and Stella McCartney.

READ MORE: Florence Rose: ‘We all share the desire to run to the woods naked, start a fire and chant’

Florence describes the single ‘In Your Room’ as her most understated track. “It’s purposely subtle and lyrically simplistic. I wanted to create something that sounded like it was made beneath a bed of water, a song to listen to in the bath, or by the ocean,” she explains.

Accompanying the single is a visually striking video directed by Zak Watson. The video is inspired partly by Andrei Tarkovsky’s 1975 Soviet drama film Mirror. It aims to create a poetic and hypnotic visual experience, resonating with the song’s underwater soundscape and Florence’s love for nature and haunted Victorian aesthetics.

Looking ahead, Florence’s upcoming mini-album ‘My Lust Is My Religion’ explores intense emotions and the human desire for connection and belief in something greater. “I want this project to acknowledge our society’s constant need for more, while also serving as a call to return to our wild nature,” says Florence.

With ‘In Your Room’, Florence Rose continues to build her distinct sonic and visual world, promising more immersive experiences with the release of her mini-album this summer.

Photo credit: Zak Watson

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