The Scottish indie-rock band’s third LP, Millennials, arrives 23 February on the band’s newly set up label Happy Artist Records, via The Orchard.
‘Millionaires’, lead singer Jack Cochrane has explained, is about the societal drive for the more materialistic, monetary things in life, rather than what really matters: the here and now, love and friendship; which the singer readily admits, “it’s a cliche, but those are the things in life that are priceless.”
“‘Millionaires’ is about the feeling of not wanting for anything, but surrounding yourself with the people in life that matter,” he adds. “We’ve seen so many toxic individuals creating ‘communities’ online which are teaching young people a negative rhetoric that money, possessions, status and misogyny are paramount for success. If love was money, we’d be millionaires.”
The forthcoming full-length is set to be an embodiment of full creative control and introspection across its ten tracks and near-half-an-hour runtime.
It of course follows their chart-topping 2021 debut, W.L., and their successful, Top 3 sophomore, Burn The Empire.
Tracks were written on the go as The Snuts toured the world in support of their last album, and were recorded on the fly in tour buses, dressing rooms, hotel rooms and a 300-quid-a-week studio in the Scottish Highlands.
Explaining a bit more about the record in full, Cochrane previously said:
“Leading into this new record, the original idea was: are there any songs we’ve forgotten to write? Are there any ideas and feelings we can dip back into from when we weren’t living in this music world? That’s where we, as millennials, came up with the concept.
“Tapping into the emotions that we maybe hadn’t processed into music. Those big boiling points in your life. The first time you’re falling in love. First time your heart is broken. Those pivotal moments.
“On the last record there was a bit more nuance. With this one, we wanted to see how it would feel if we went more direct on the songs and to connect as easily as possible.
“I don’t think we’re living in an age now where people want to spend time taking something apart. We want people to feel it the first time they hear it.”
And as well as album release, the band are also gearing up for another busy touring schedule, with a full UK and worldwide headline tour set to be announced soon, before they top the bill at Liverpool’s Sound City Festival in May.
There will also be two very special album launch shows at the Glasgow Barrowland Ballroom on 27 and 28 February, and a sold-out intimate date at London’s Lafayette on 1 February – check out the band’s site for more details and to buy tickets.
