Simon Brown x whynow | New series of exclusive clothing out now

whynow is pleased to announce a series of exclusive clothing now stocked in our digital store, made in collaboration with London-based photographer and artist, Simon Brown. 

simon brown whynow merch

The limited collection showcases five of the photographer’s most famous works, from his four decades working between photography, art and journalism. 

simon brown whynow merch

Featuring four t-shirts and a hoodie, each garment is given a specific title, with retail prices ranging from £45.00 to £55.00.

simon brown whynow merch

Brown’s work with whynow is the first in a series of planned collections in collaboration with iconic photographers, who have shaped culture over the last 50 years. 

Celebrating both the photographers and their muses, creatives in the pipeline range in practice and focus, but are united by their legacy on British culture. 

simon brown whynow merch

The collection with photographers comes on the back of the second series of exclsuive harmonicas by rock icon Mick Jagger and Danish harmonicist Lee Oskar, released via whynow music. They can be found here on

“To now have my name on a range of Lee Oskar harmonicas is fantastic news,” Jagger told whynow. “Hopefully some of them will get into the hands of young harmonica players who turn out to be the legends of the future.”

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