That’s according to new projections given by Forbes, which is based on the most optimistic assumptions and the hefty average ticket prices of $700 (£550).
The Renaissance tour could gross between $275 million (£220 million) and $2.4 billion (£1.9 billion), and whilst that’s a large disparity, the most optimistic revenue estimated for the Renaissance blows the most optimistic sales for Swift’s Eras tour – of $1.9 billion (£1.5 billion) – out of the water.
The global megastar announced the tour to support her latest album – the dance-fuelled, disco and RnB-inflected Renaissance album – earlier this year, creating an inevitable rush from her fans, collectively known as the Beyhive.
The tour will include four dates in London, at Tottenham Hotspur Stadium, as well as shows in Cardiff, Edinburgh and Sunderland, which those lucky enough to obtain tickets having done so amid reported online queues of around a million people when tickets for the UK leg first went on sale.
Yet whilst this potentially wide disparity in earnings marks a discernible difference between the two cultural icons’s worldwide tours, one thing they both share is that their sales showed up the failings in Ticketmaster.
Fans for both tours reported widespread difficulties and malfunctions when trying to buy tickets. As well as huge numbers of people complaining about website crashes, Swifties even filed two separate lawsuits and the US Senate (ever-keen to score political points) held a committee hearing on the matter.
Swift’s Eras tour kicked-off in Glendale, Arizona on 17 March, whilst Beyoncé’s own mega-run of shows is set to commence at the multi-purpose Friends Arena in Stockholm tomorrow, 10 May.
1 Comment
Avg 700$? Is this becoming a sort of new normal? It’s ridiculous!